The favourite Xtra brand products of Prisma employees: quality at an affordable price
In addition to customers, Prisma’s own brand, Xtra, has won the hearts of many Prisma employees, offering affordable and high-quality products that do not compromise on quality. Find out which Xtra products are the daily companions and new favourites of Prisma employees.
Liina Pärlin: from mozzarella to carbonara
Liina, the Director of Marketing and Communication at Prisma, is a big fan of Xtra mozzarella cheese. “It's the perfect ingredient for a variety of salads, but also goes well with a simple tomato sandwich,” she praises. Xtra bacon slices are also some of Liina’s favourites, which she uses to make a delicious pasta carbonara. “The bacon is also great to fry and put on cream soups, as it adds a nice crunch and some extra flavour to the food,” she adds.
Liina is also using several household products by Xtra, such as Xtra dishwashing sponges, cling film and potato scrubber gloves, which have turned out to be really useful with their coarse surface that gets the potatoes nice and clean.
Teemu Kilpiä: various options for cheese fans
Teemu, the Country Manager of Prisma Estonia, is a big fan of Xtra cheeses. He especially likes Xtra cream cheese, which he often spreads on his bread in such a thick coating that it is more like cheese with some bread. The rich taste of the cheese comes from its rather high fat percentage, which is as much as 25.
“However, if my waistline starts getting bigger, I will swap it out for the nutty-flavoured Maasdam cheese that contains 17 per cent of fat and has been nicely sliced up,” Teemu adds.
Merike Smolski: healthy smoothies for children
For the marketing specialist Merike, the frozen strawberries and raspberries by Xtra are indispensable. “I make vitamin-packed smoothies from them for my children every day. It's a quick and easy way to give them something healthy and delicious,” she explains. “Xtra's frozen berries come at such a good price that I don't have to worry at all about running out of the berries I have collected in the summer. All I have to do is pop by Prisma after work or place a larger order in ePrisma and I will have my stock again,“ she says cheerfully.
Aule Pihlak: a delicious wok and sweet surprises
Aule, head of the display team, often buys the one-kilo wok mix by Xtra. “This wok mix is special because it contains broccolini, which is usually impossible to find. Large broccoli is often a bit tedious to use in wok dishes and hard to flavour, but in this mix, everything is exactly the right size,” she shares her experience. In addition, she has recently discovered Xtra’s biscuits with vanilla flavoured cream, which made a very good impression on her: “Such good quality for such a price is a wonderful deal. I thought you wouldn’t get anything from the store anymore for less than a euro!”
Kaimo Niitaru: Xtra flavours for every member of the family
When buying Xtra products, Kaimo, the Director of Assortment and Procurement at Prisma, often chooses items that his children prefer. “My daughter really likes Xtra cocoa pudding with whipped cream, and I always have great time with my son when making pizza together and putting a lot of Xtra salami on it.” One of Kaimo's big favourites is tiger prawn soup, where he also adds a handful of Xtra small prawns.
Kertu Kärk: the Xtra brand has options for teenagers as well
When deciding what to cook, Kertu, Head of Communications at Prisma, always has the preferences of her three daughters in mind and sometimes, it can be quite difficult to reach a compromise. But the Xtra cheese-flavoured tortilla chips and the medium-hot salsa sauce for movie nights are always popular with everyone. And the really good price is an extra bonus.
“All my girls love to take care of themselves, so Xtra cotton pads are some of the things we buy very often. Also, we decided to test the dry shampoo, the low price of which made us a bit sceptical at first, but the product worked very well. Next, I plan to try Xtra dishwashing tablets, which even have the European Union eco-label on them,“ says Kertu.
Xtra: a high-quality and responsible choice
Xtra is Prisma's own brand, aiming to provide affordable yet high-quality products. Although Xtra products are often up to 50% cheaper than similar products, the brand does not compromise on quality. Xtra products are produced in large batches in cooperation with other Nordic cooperatives, which allows to keep the costs low. Also, the packaging is simple to avoid unnecessary expenses. This approach makes it possible to provide customers with affordable, but still reliable and responsibly produced products.