WKLY. is a new trendy fashion collection for young adults. The brand's comfortable everyday clothes are available at Prisma hypermarkets. The WKLY. collection consists of easily mixed and matched clothes, accessories and shoes that stand out with their fresh style and individuality.
The stylist Milla Muurimäki has chosen her favourites from the new collection.
Fashion belongs to everyone. This principle of Prisma is also reflected in the clothes, shoes and bags of the new collection. WKLY. makes buying trendy clothes accessible to everyone, offers variety and suits any mood.
The WKLY. collection includes indoor and outdoor clothing, shoes, accessories and bags for both men and women. It is particularly well suited for young adults who are interested in fashion and draw inspiration from culture and current topics.
For Prisma, it is important that people of different sizes and body shapes find clothes to their liking. That is why the WKLY. collection of clothes and shoes is available in many different sizes. For example, women's clothing has a size range of XS–XXL/34–44 and jeans ranging from 27 to 34 inches, and for men, we offer sizes S–3XL and for jeans, 28–38 inches. Women's shoes are available in sizes 36–42, depending on the design.
Milla Muurimäki is a Finnish stylist and fashion designer who has worked with various fashion brands, participated in different projects and contributed as a stylist to the creation of the collection for S Group's new fashion brand, WKLY. In addition, she has helped many people find a new style and self-confidence through several total makeover projects.
Watch the video for styling tips
The WKLY. collections are created and designed at S Group, involving partner designers. The measurements and cuts are handled by S Group's own patternmakers. The goal of WKLY. is to offer a wide selection of clothing that is accessible to everyone, affordable but high-quality, and great for both everyday wear and festive occasions.
The WKLY. collection places a strong emphasis on sustainability. Therefore, new products tend to change with moderate frequency, but customer favourites and basic wardrobe essentials are always available.
It is important to have clothes that last and that you do not have to change out all the time when following trends. That is why the products in the WKLY. collection can be easily mixed and matched with the existing favourites to offer options for complementing your style. We want to encourage our customers to take care of their clothes, and we also offer care products to keep clothes usable for as long as possible.
Watch the video for styling tips
S Group's procurement contracts require suppliers to comply with laws, employment contracts, human rights and international labour standards. All suppliers are required to sign sustainability terms and conditions as well as the third-party BSCI code of conduct.
The products in the WKLY. collection are made in accordance with S Group's principles of sustainable sourcing. The sustainability of textiles is developed and improved in many ways.
The wear resistance and washing resistance of the products are designed according to the intended use. We recommend avoiding excessive washing and preferring stain removal and airing the clothes out instead if possible. Washing wears out the fabric, which is why airing is often enough in case of modest use. Of course, clothes that are clearly dirty must be washed because dirt will eventually remain wear down the fibres, and stains can remain permanently.
The WKLY. products also use recycled materials such as the Cyclo recycled fibres. The polyester used in the products is mostly recycled, particularly for indoor and leisure clothing.
